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SNOW COUNTRY, JAPANREGIONAL TRAVEL GUIDE
Nagano and northern Japan

Go to Snow Country.Travel through places shaped by deep snow.

Hot springs, mountains, flowers, forests and everyday snow-country culture. Begin in Iiyama and plan not only what to see, but how to reach it and return.

Go to IiyamaChoose an area

A regional guide for destinations, seasons, transport, winter roads, rental cars and fuel.

Editorial illustration of a road through Japanese snow countryJOURNEY THROUGH SNOW COUNTRY
SNOW COUNTRY雪国Travel deeper, area by area
CHOOSE AN AREAExplore four areasIiyama, Nozawa, Madarao, Myoko →CHOOSE A SEASONTravel with the seasonFlowers, trails, leaves and snow →PLAN THE CONNECTIONCompare transportBus, transfer and rental car →
The first four areas

One snow-country place
at a time.

These first areas connect naturally through Iiyama Station. Each guide combines the place itself with the practical last mile.

01 / GATEWAYGo to IiyamaShinkansen gateway, temples, flowers, lakes and snow-country life.02 / ONSENNozawa OnsenHot-spring streets, public baths and mountain snow.03 / HIGHLANDMadaraoSki slopes, trails and highland stays.04 / DEEP SNOWMyokoCross the prefectural border into deeper mountain country.
Compare the four area guides
First chapter

Begin with
Iiyama.

Iiyama brings the Shinkansen, a walkable temple town, the Chikuma River, spring flowers, lakes and deep-winter culture into one practical base.

Go to IiyamaStation guide
Find in Iiyama
  1. A Shinkansen gateway to northern Nagano
  2. Temple Town and covered streets
  3. Nanohana, Lake Hokuryuko and the Shin-etsu Trail
  4. Kamakura snow huts and winter life
Plan beyond the highlight

The practical layer
of snow-country travel.

Season and transport shape the journey. Use these guides before a mountain road, last bus or rental-car return becomes a surprise.

01

Read the season

Flowering, snowmelt, foliage and snowfall shift with elevation.

Season guides
02

Build the connection

Compare trains, buses, transfers and rental cars for the full return trip.

Transport planner
03

Respect winter roads

Equipment matters, but so do experience, visibility, restrictions and timing.

Winter driving
A regional media brand

From Iiyama
to wider snow country.

“Go to Snow Country” is the parent brand. “Go to Iiyama” is its first deep local guide, followed by Nozawa Onsen, Madarao, Myoko and future areas built to the same editorial standard.

How an area earns a guide
  1. Reliable primary sources
  2. A distinct local story
  3. Practical access and return planning
  4. Clear operator and advertising disclosure
Editorial policy